Core values are the equivalent of the rules of a sport: It would not be a sport if there were no rules. Atlassian has had the same five core values since Scott Farquhar discovered them three years ...

Defining and embodying core brand values is the cornerstone of building a distinctive and positive corporate identity. A consistent brand voice that resonates with your target demographics is ...

In the run-up to the new year, we’re resharing some of our favorite tips from 2025. 6 Steps to Identifying Your Core Values As a leader, you’ll face numerous high-stakes situations. When there’s no ...

Purpose and values are the foundation to lasting loyalty. By consistently leading with your core, staying connected to your ...

Most major marketing shifts don’t announce themselves with a press release; they strike with a shock that scatters the chessboard. For the era of brand activism, that moment came in March 2022, when ...

Here’s how to create a concise explanation of your company’s objectives that helps develop a roadmap to achieve them. A mission statement serves as a clear and concise articulation of the company’s ...

NEW YORK — Brand values have experienced significant transformation in recent years. Diversity, equity and inclusion initiatives from marketers that were once a priority have moved to the back burner, ...

Most leaders confuse personal brand with reputation. Learn the 3 pillars to build an authentic brand grounded in substance, ...

In an era of information overload, consumers can smell inauthenticity from a mile away. Slick campaigns, empty promises, and performative marketing no longer cut it. Today, authenticity isn’t a ...

Credibility is the lifeblood of a news organization. Without credibility, where is the value? Readers must be able to trust that the news they are receiving is unbiased, truthful and as complete as ...