Toilet paper isn’t the greatest for the environment — we go through a lot of the stuff each year, and a large part of it involves taking perfectly good trees and literally flushing them down the ...

Switching your household to eco-friendly products in the new year doesn’t have to be inconvenient or pricey; in fact, sometimes opting for sustainable products is the practical move. One unexpected ...

The idea was simple: Sell sustainable toilet paper online, donate 50 per cent of profits to clean water and sanitation projects, and make the customer experience feel good – literally and figuratively ...

In years to come, people will look back on these strange times with bemusement; scoffing at the few months where we all went absolutely feral over a handful of shit tickets; where a humble bog roll ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Startups have challenged big brands across all kinds of consumer goods, from shaving razors to ...

The MarketWatch News Department was not involved in the creation of this content. The milestone marks the brand's first retail availability for US customers and makes Who Gives A Crap the only premium ...

In just a few short days, a small group of entrepreneurial designers and engineers has raised over $50,000 to fund Who Gives a Crap, a business that will offer sustainable, comfortable toilet paper ...