Creating and scaling successful Facebook ads requires a structured approach. This fantastic guide by Alisha Conlin-Hurd outlines a proven four-step process developed from extensive experience with ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms. Macy is a writer on the AI Team. She covers how AI is changing daily life ...

With so many companies competing for consumers' attention on social media, creating compelling, unique advertising campaigns is a great way to stand out. On Facebook in particular, there are a few key ...

Think about your social media scrolling behavior. What makes you stop and take a second look at a post? More often than not, it’s the graphic — whether it’s a sarcastic GIF, a hilarious cat, or a ...

Facebook is continuing to expand an advertisers’ ability to control where their ads appear. Four tools have been expanded as of yesterday, specific to the in-stream ad placements brands can run on as ...

NEW YORK, Dec. 14, 2019 /PRNewswire/ -- In their ongoing efforts to help clients maximize social media and their unique tools, fishbat shares tips for creating Facebook ads for clinical trials. 1.