As anyone who reads my posts here at Forbes knows about me, I am wary of brands who take sides on political, social or on otherwise polarizing issues. Not because I am for or against those issues, ...
Chris is the CMO of FlexMR, a hybrid research agency & tech firm that empowers brands with agile insight. He also hosts the MRX Lab podcast. Work long enough in marketing, communications or the ...
A creative brief is like a road map. A good brief leads to imaginative and persuasive ads. And gets you there quickly. A bad brief starts you off in the wrong direction. So you have to stop, figure ...
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