Meta’s Instagram wants to make it easier for marketers to buy ads that tap into viral moments on its short-form Reels videos.

Meta unveils new Reels ad placements, creator tools, and AI features to improve targeting and brand collaborations at NewFronts.

At its IAB NewFronts presentation Thursday, Meta highlighted a mix of new ad display options and creator tools designed to prioritize advertising on Reels -- forging partnerships between creators and ...

Instagram is one of the most popular advertising platforms, with 2 billion monthly active users and over 2 million advertisers. Paired with the ability to evolve its capabilities, you’ve got a ...

Reels has the potential to contribute significantly to Meta's revenue, reaching $5 billion by the end. Overlay ads in Reels offer increased monetization benefits and minimize disruption to user ...

Recently published data shows that most Instagram ads ran on Reels in 2025, playing into Meta’s efforts to push engagements and ad revenue across its platforms. According to intelligence firm Sensor ...

Meta’s NewFronts presentation on Thursday was Reely focused on AI. (Please forgive me.) But seriously, folks, Meta has three intertwined obsessions right now: short-form video, the creator economy and ...

In today’s attention-scarce digital environment, brands face a rich yet daunting landscape of creative formats: stories, reels, long-form video, immersive spatial content (AR/VR), livestreams and more ...

When Meta activated for marketers, brands and creatives during the Cannes Lions International Festival of Creativity last week, it once again tapped the creative vision of Es Devlin, a world-renowned ...