Dynamic ad-serving company Clinch said it is rolling out advanced creative attribution reporting for connected TV ad campaigns. The new capability enables advertisers to link ad exposure to consumer ...

SocialPeta has partnered with Reforged Labs to release the report “2025 Global Mobile Game Marketing Insights & Creative Breakdown”, offering an in-depth look into the latest creative and marketing ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer today released the 2025 edition of its State of Creative Optimization report, an extensive analysis of creative performance trends and emotional drivers ...

SEATTLE--(BUSINESS WIRE)--Jove, a recently-launched startup with a mission to bridge the communication divide between data-focused and creative-focused marketers today announced the release of ...

Creative industries account for 16.3% of total employment in Los Angeles County and 15.4% of total employment statewide, according to the 2020 Otis Report on the Creative Economy. The report, released ...

Based on the analysis of 1.1 million video ad creatives, the report uncovers the motivations, storytelling formats, and creative signals that drive installs and long-term retention. SAN FRANCISCO, ...