I’ve had my fair share of mortifying moments, but I’d never heard the term creative mortification until I happened upon it in author Peggy Orenstein’s newest book, Unraveling. While others were making ...

Treating creative as a sequenced portfolio, mapped to how different audiences think and decide, is one of the most powerful ...

If you've ever labeled yourself as "not creative," it's time to challenge that perception. Here's what marketers and CX leaders can learn. Some people might confidently declare, "I am a highly ...

When the brand no longer represents the business accurately, consistently or efficiently, the problem isn’t visual—it’s ...

Organizations need — and actively recruit — creative and innovative workers, especially as they adopt technologies to grow and maintain a competitive edge. However, the study's assertion that creative ...

In his classic tome Out of Our Minds: Learning to be Creative, Sir Ken Robinson includes a section entitled “The Roles and Principles of Creative Leadership.” I’m going to take some license and turn ...

1. Flex your creativity muscle every day. “As a content writer, the best advice I ever received on fostering creativity was to treat it like a muscle, one that needs to be regularly worked out. Just ...

Our beliefs or intuitions about ourselves are powerful guides, though they can sometimes lead us astray. The "creative cliff illusion" is a striking example of this. Creative ideas are rarely born in ...

How can you push students to become more creative? It's not necessarily something that can be taught explicitly; however, it can become an implicit element in the activities you have students do. That ...

What should be any restaurant owners’ nightmare turned into a surprise marketing strategy for Chop’t founders Tony Shure and Colin McCabe. On the very first day they opened their specialty salad ...