For decades, television advertising has been a game of creativity and repetition. Jingles and mascots became part of our ...

With audience attention more fragmented than ever, some brands will deliberately break from their usual tone to stand out.

Gen AI is opening TV advertising up to brands that once couldn’t afford it, but questions remain over accessibility, quality ...

Mark Zuckerberg, founder and CEO of Meta Platforms, has a broad vision of what AI can do for his business. And it's good news. Like money in a bank. But how much can we project from this -- for other ...

When a TV commercial makes people feel something, it doesn’t just win in the moment – it sparks curiosity, drives searches, and fuels conversions. That’s why the “Breaking TV Ads Report,” jointly ...

Over the next few weeks, marketers will learn what’s coming down the pike in video advertising at both the Interactive Advertising Bureau’s digitally focused NewFronts, taking place May 5-8, and at ...

AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads introduced AI creative studio and Audio generator, two new generative AI tools designed to lower creative barriers and ...

Creative directors? Who needs those? On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad ...