Customer loyalty is on the decline. Businesses need to return to a trust-building playbook as old as time by focusing on consistency and transparency.

When it comes to customer experience, in response to friction, the companies that stand out add humanity to create emotional connection.

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Customer loyalty isn’t something retailers can take for granted in ...

For decades, loyalty meant points, miles and perks. It’s been an equation of spend and reward, but that model no longer fits today’s customer. Banks and credit unions are shifting focus from rewarding ...

Popular demand was one of the big reasons GM relaunched the Chevy Bolt for 2027. Now, GM Authority is reporting on just how loyal those Bolt buyers truly are.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Forward-thinking CX leaders are shifting from dashboard overload to signal design — elevating emotional and behavioral indicators before churn ever appears.

Survey reveals how to turn diners into devotees. In a crowded market where diners have endless options, cultivating lasting loyalty is essential. Marigold, a leader in relationship marketing, is at ...

In an increasingly competitive dining landscape, customer loyalty has become more crucial than ever for restaurants aiming to thrive. With diners faced with endless options, fostering a strong ...

The retailer was honored in two categories at the 2024 Loyalty360 Awards. The winners were announced June 6 during Loyalty360's Loyalty Expo held in Orlando, Fla. The 360 Degree Awards recognize ...

To help discourage more customers from leaving, T-Mobile has dropped a new trade-in offer. The carrier is offering customers ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...