Postage rate increases now occur with a regularity that many wish would apply to the delivery service itself. Concurrent with rate increases, the US Postal Service issued new service standards a year ...

Inkjet printing in particular has made impressive inroads in direct mail applications.” The study is based on 50 in-depth interviews with major direct mail printers in North America. The study ...

New Winterberry Study Indicates 80% of Brands Increasing Direct Mail Spend: Is Your Print Business Ready? The direct mail marketing industry is redefining its value proposition for 2025, shifting from ...

Topeka, Kansas – The Foil & Specialty Effects Association (FSEA) has unveiled the results from its most recent study on the power of print embellishments. The study was created to measure the impact ...

FedEx Kinko’s has added direct mail services and print online to its list of document solutions for small and medium-size businesses. The company has witnessed the growth of direct mail marketing in ...

When comparing direct mail to digital, we make a lot out of the tangible experience of opening the mail piece. But marketers often overlook how much you can do with that tangible material. With a few ...

In today’s world, email inboxes are exploding with blasts and social media alerts. Just think about the dozens of promotional emails you delete each day. That’s a big reason direct mail services can ...

Direct mail is a type of advertising medium in which messages are sent to target customers through the mail. The terms “direct mail” and “mail order” are often used interchangeably. The best way to ...