With the strategic use of optichannel marketing, "You can truly deliver the right message to the right consumer at the right time," according to Lily Harder, former senior director of Marketing ...

Are you frustrated with crowded digital channels and disappointing ROI? This article reveals why direct mail might be your ...

Direct marketing connects your company and its products or services to your target consumers through media that invite an immediate response to your offers. Whether you air "call now" radio and TV ...

All businesses have the same basic aims: to attract, convert and retain consumers. For online businesses (and increasingly ...

Marketing Services ... Redefined. Marketing services are being redefined — and print service providers are reinventing themselves to stay at the center of their clients’ commu ...

Many businesses find a well-crafted television advertisement gives them an effective way to appeal to their target market. However, the medium can be expensive, since commercials need to run ...

Andre Chandra, an Entrepreneurs’ Organization (EO) member in San Francisco, is the founder and CEO of Propelo Media, an omni-channel direct marketing company that helps clients with lead generation, ...

As a B2B marketer, you've experienced how the circumstances of 2020 increased the complexities of your direct marketing strategy and, in turn, its effectiveness. Connecting with your professional ...

LONDON--(BUSINESS WIRE)--SpendEdge, a global procurement market intelligence firm, has announced the release of its Global Direct Marketing Services Category - Procurement Market Intelligence Report.

These days, consumers are accustomed to a certain level of personalization in many aspects of their lives. From customized TV and movie recommendations on streaming platforms to a news feed populated ...