“Get ready with me” videos have become a social media staple and a frequent tactic of marketers spanning cosmetics, grooming and fashion brands, including the likes of E.l.f., True Religion and Dr.

Dove's Evolution film, part of the soap company's "Real Beauty" campaign, has creative roots in Amherst.

Marketers of any variety need no introduction to Dove’s Real Beauty. The iconic Ogilvy campaign, launched in 2004 on behalf of the Unilever-owned brand and still running strong after more than two ...