The confetti-filled finale of the Seattle Seahawks’ Super Bowl victory officially kicked off ESPN’s “Year of the Super Bowl” celebration leading up to next year’s game in Los Angeles that is expected ...

ESPN is branding the next 12 months as “The Year of the Super Bowl,” launching a coordinated campaign across ESPN and Disney properties as the network builds toward its first Super Bowl production on ...

ESPN is launching its 12-month programming blitz, called "Year of the Super Bowl," leading up to the network's first-ever broadcast of the NFL championship next year. Super Bowl 61 will take place ...

ESPN is planning on making the Super Bowl a year-around experience instead of just one day. The network — which will carry the Super Bowl for the first time — on Wednesday unveiled its plans leading ...

ESPN is poised to transform the Super Bowl from a singular annual event into a year-round experience, as the network prepares for its inaugural broadcast of the NFL's championship game in 2027. The ...

ESPN has unveiled a humorous NFL Draft-inspired commercial to promote its first-ever Super Bowl broadcast, which will air next February as a simulcast on ABC. The ad features NFL commissioner Roger ...

The road to Super Bowl LXI will run through Main Street, U.S.A., after ESPN kicked off its yearlong “Year of the Super Bowl” campaign ahead of next February’s game at SoFi Stadium. The initiative, ...