Kevin Cox of the Electra Bicycle Company in Encinitas. Photo by Luis Montegueado Jr. In a building near the beach, an Encinitas company is selling the Southern California lifestyle. On wheels. Founded ...

Electra Bicycle Co. LLC has launched an application for Apple’s iPhone to engage consumers and drive bike sales. The bicycle retailer tap JHG, a Southern California-based digital marketing agency, to ...

It’s springtime. You’re starting to see them everywhere: the girl on the Electra pink Hawaii, the dude wheeling down the Crystal Pier on his Tiger Shark beach cruiser, the aging hipster-prof pulling ...

Trek's electric bike spinoff brand Electra certainly knows a thing or two about providing budget-friendly e-bikes that are loaded chock full of features. Indeed, in the world of bikes—electric or ...

Let's face it, very few of us ride a bicycle to bring home gold medals or stand on some podium. But we still want to stand out, and one team that's been doing this is Trek's off-shoot brand, Electra.

I usually wouldn’t post about a bike that has no connection to Portland and that I haven’t even ridden yet…but the new “Amsterdam” bike from Electra could make a serious run at being the perfect ...

There’s no reason why a bike can’t pack some added oomph. Electra Bicycle Company’s new Café Moto Go! is an electric bike that’ll allow riders to zip around town “like a bat out of hell,” reaching ...

Trek’s subsidiary, Electra, pedals into the spring with a new model in its Go! Series. The Cruiser Go! is one classic-looking two-wheeler that’s going to fill you with nostalgia and will make you feel ...

Electra is coming in hot, attacking the growing low-cost electric bicycle market with the company’s newest e-bike. The Townie Go! 7D is designed to give riders the classic Townie feel without the ...

The Electra Loft Go! 7D EQ is a good-looking, relatively lightweight aluminum city bike that you’d never know was an e-bike, with an integrated battery, relaxed design and a full kit of cycling ...

Though stripped back and designed for speed and handling rather than cruising comfort, the Café Racer motorcycles of the 1960s continue to inspire modern two-wheelers to this day. And it's to this ...