Millie Bobby Brown has launched a holiday-themed Florence by Mills Fashion campaign, appearing as a festive “Mill on a Sill” ...

We've compiled a master list of some of the best Elf on the Shelf names we could think of. This post appeared first in ...

Millie Bobby Brown is officially kicking off the holiday season. The Stranger Things star transformed into her own festive ...

Elf on the Shelf will celebrate 20 years of magic soon. Love it or not, the tradition – started by Carol Aebersold and her daughter Chanda Bell back in 2005 – became a global phenomenon shortly after ...

For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an ...

Women's Health may earn commission from the links on this page, but we only feature products we believe in. Why Trust Us? What's a good age to start Elf on the Shelf? It depends on the child, but we ...

The collaboration includes limited-edition chocolate packs, personalized storytelling experiences and a chocolate food truck ...

That little red Elf on the Shelf can be a pain in the neck for parents during the festive season. Amid all the holiday hubbub — the shopping, the schlepping and gift-stashing — the last thing ...

We all know the drill when it comes to Elf on the Shelf. For 24 days, the elf “moves” around your house, making mischief and supposedly keeping an eye out for Santa. But this is the age of posting ...

We're officially starting the most wonderful time of the year, and it’s always fun to add to the magic of Christmas. There's holiday baking, snow on the ground, fireplaces all aglow, wrapping presents ...

Editor’s note: This story may contain spoilers for prying little eyes! I have successfully resisted the siren song of the Elf on the Shelf for seven years now. At first my kids were too young to ...

Santa is getting ready to unleash his fleet of Scout Elves to children's houses around the world. Yes, it's Elf on the Shelf time! While parents may be rolling their eyes (those elves can make quite ...