Frankly, the Email Diva is surprised you haven't been paying attention to your stats, because you are doing so many things well. Your email reads perfectly without images; begins with a compelling ...

Email marketing is the cornerstone of many marketing programs. It can make engaging with and retaining customers much easier with high-powered tools like automation and personalization. And using ...

Your email data may be one of the most useful marketing tools hiding in plain sight. By going through it regularly, you can learn so much about your customers’ habits, interests and preferences, which ...

Personalization has become such the norm in email marketing that soon the word "email" will imply a personalized communication. In fact, we aren't too far from there, with a majority of customers ...

Email: the rock-solid, time-and-customer-tested, Marketing-approved way to keep your customers coming back for more. And here are the stats to prove it—from email spam, to conversion rate differences ...

Email netiquette from NPR: Are electronic wedding invitations OK? May I forward a friend’s personal e-mail without her permission? How big is too big when it comes to sending photos?