Explore the emotional impact of Jollibee commercials on Latino audiences in this engaging video. We take a closer look at how storytelling, music, and relatable family themes resonate across cultures, ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. In the dynamic landscape of marketing, where brands vie for ...

“A Life in Sound,” a new short film directed by Emmy Award-winning director Kim Gehrig, shows a young girl dancing in a studio. As the music changes—from Doja Cat to Sepultura, Carl Cox to Bat for ...

Emotion data reveals how audiences actually respond to creative, helping brands fix weak messaging before spending millions on media. The post Why emotion data is changing how ads get tested appeared ...

High emotionality is the driving force behind every successful, memorable ad. Whether we’re laughing or crying, inspired or outraged, it’s the things we feel that cause us to share ads with our ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For the first time this year, digital advertising spend is expected ...

The following is a guest piece by Jane Ostler, executive vice president of global thought leadership for Kantar. Opinion’s are the author’s own. Creative for the two biggest tentpole events for ...