At this year’s NACS Expo, Bloom’s booth showcased beverage innovations launching in 2025 and beyond. I snagged a can of Bloom’s new Glacier Crush energy drink because I know our audience here at ...

I very much wanted to like Gatorade's Fast Twitch energy drinks when they first came out. In part because I go through a lot of caffeine every week and could use a little more hydration in the process ...

Nearly 60 years after its creation, sports-oriented hydration beverage Gatorade is ramping up for entry into the caffeinated energy drinks category with the sub-brand Fast Twitch. What hasn’t changed ...

Walking down the beverage aisle at the grocery store, you might grab what seems like a refreshing drink without giving much ...

San Francisco 49ers star tight end George Kittle's offseason mornings usually involve working out, and like many professional athletes, an extra energy boost is needed. Fast Twitch is his go-to ...

Gatorade’s newest beverage doesn’t look or taste like its other neon-bright drinks. In fact, it’s just water. The PepsiCo-owned brand, best known for its fruit-flavored sports drinks like Fierce Grape ...

Just when fans thought "Stranger Things" couldn’t get more nostalgic, Gatorade is taking things straight back to 1987.

Gatorade revives its 1980s Citrus Cooler flavor for a Stranger Things collaboration, blending retro nostalgia with an Upside ...

Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope to any beverage (or food) that pairs well with sports. Yes, even cookie ...