Identify a clear purpose for the event. First, establish who your audience is and then plan accordingly. Secondly, hold a planning meeting to outline with your team the core objectives and outcomes of ...

In the past decade, the marketing landscape has shifted significantly towards digital channels, often prioritizing automation over personalization. While digital tools are invaluable, they can’t ...

As a serial entrepreneur and business advisor, I have the lucky perspective of not only having tried things on my own once or twice in my own businesses but also seen others come up with the same ...

CANOPY shares expert tips for planning last-minute holiday parties, focusing on venue, budget, engaging concepts, communication, and personal touches.

Trays of catered food with people at an event in the background. After COVID-19 caused drastic changes in business operations worldwide, face-to-face corporate events rebounded in 2022. All American ...

The holidays can be a stressful time for anyone, but it's especially hectic if you’re in charge of the big party. If you find yourself in that coveted (and often crazy) position as the host, you’re in ...

When Bill Beers first came to South Florida in 1979, you could get a “really beautiful” 5-foot-tall gladiolus from a nursery west of Military Trail, and some of the estates on the island still had ...

One of the early steps in a wedding planning journey is to settle on a theme for the big day. While you could always go classic, highlighting your relationship and choosing something a bit less ...

Choose alternate sites. If you’re planning a large event in another city, consider a second- or third-tier city. The cost will be lower. “You’ll essentially be the big fish in the pond,” says Kelly ...