My son has always known I'm the Elf on the Shelf. I do the pranks anyway, and I have more fun with it than he does.

"Maybe that’s why watching what happened next — not just to the brand, but to Christmas itself — hurts as much as it does." ...

Christmas is less than one month away and silly, sneaky little elves are starting to appear in children's home. A holiday tradition for many families around the world, it is indeed Elf on the Shelf ...

Twenty years ago, teacher Chanda Bell and her family bet on their unique tradition and turned the story into a massive ...

That little red Elf on the Shelf can be a pain in the neck for parents during the festive season. Amid all the holiday hubbub — the shopping, the schlepping and gift-stashing — the last thing ...

Thinking of a new and creative Elf on the Shelf idea every day can be an exhausting task on top of the hustle and bustle of the holiday season. Perhaps your elf snuck into the toolbox overnight and ...

While there are plenty of parents who are probably too maxxed out to be adding Elf On The Shelf to their daily routine (hi, hello, I am sadly one of them), the annual tradition remains hugely popular ...

Now December is here, many parents are making their kids' mornings by recruit the Elf on a Shelf to play some cheeky Christmas pranks. However, with lots of days to fill up through the month, it can ...