Colors are an effective medium for communicating meaning. Some have certain implicit psychological associations. Red, for example, is often associated with power, love, and anger. Blue might convey ...

Stellar color is primarily determined by the star's surface temperature; hotter stars emit more blue light, while cooler stars emit more red light, mirroring the behavior of a propane flame. Stars are ...

Colors are everywhere we look, but what is the scientific reason behind why we see the colors we do? In essence, what is the chemical makeup of color, and why is it important? What are its key ...

Forbes contributors publish independent expert analyses and insights. Prince Ghuman covers neuroscience-based marketing strategy & tactics. Color is fundamental to your perception of the world around ...

Some of nature’s most vibrant colors occur in frogs, who peek out from rainforests and marshes in startling shades of blue, yellow and red. But for hundreds of species, only males flaunt flashy colors ...