It's no secret that companies use psychology to influence potential customers. This takes many forms. In Las Vegas, for example, casinos are intentionally designed to be disorienting, thereby subtly ...

Add Yahoo as a preferred source to see more of our stories on Google. In and Out Burger sign - Jon Hicks/Getty Images There's a science happening right in front of our eyes as we walk down the ...

God grant me patience — or at least a burger. New research with 57 volunteers indicates there’s a real reason it’s called fast food. After his study, Chen-Bo Zhong at Toronto University came to the ...

Fast-food logos rarely stay the same. Over the decades, each redesign has mirrored shifts in design trends and customer expectations. The updates reveal how these chains want to be recognized—whether ...

Take a nostalgic bite as we explore eight fast-food giants that vanished from the scene. Their logos faded, but the flavor ...

A person taking their bagged food at a drive-thru - Kckate16/Getty Images Some logos are nothing short of iconic. You know the classics: McDonald's, Taco Bell, and KFC ... their designs are ...