Federer first signed a 10-year deal with Rolex back in 2006. The athlete and brand renewed their partnership in 2016 with a new deal that is estimated to be worth approximately $8 million a year.

The tennis star, 44, is among the highest-paid tennis players ever. He scored nearly $131 million in prize money over his ...

Roger Federer made his first appearance in a professional tennis match on July 7, 1998, at the Swiss Open in Gstaad. He was ...

All-time tennis great and Rolex ambassador Roger Federer takes on Seiko ambassador and world number two Novak Djokovic in Wimbledon 2014's final; plus Rafael Nadal with Richard Mille and Andy ...

The $11,500 watch isn’t easy to find, but Federer has worked with Rolex for most of his 24-year-career, so we imagine he had an in.

Federer’s business empire extends beyond apparel and footwear. Through Team8, the management company he cofounded with his ...

Sitting courtside at the New York Knicks and Miami Heat game and at the GQ -ified F1 race in Miami, Federer brought out the brand’s revamped Rolex Cosmograph Daytona.

The former world No. 1 announced this week that he'll be headling "Roger Federer and Friends" at the Rolex Shanghai Masters in October. The supporting cast of characters for the exhibition, which will ...