As new research emerges and some experts raise fresh concerns, what does the future hold for the cold plunge trend.

Walk through any trendy suburb and you might find a new “wellness” studio offering ice baths or “contrast therapy” (a sauna and ice bath combo). Scroll social media, and you’re likely to come across ...

Ice baths have had quite the resurgence of late. Originally loved by athletes as a recovery technique, ice baths are now being used to support better health and well-being. While further research is ...

I have always been someone with an extremely low tolerance for being uncomfortable. If my tummy hurts, everyone will know. If my hands feel even the slightest bit dry, I will wreak havoc on whomever ...

We dive into the pros and cons of cold plunging to see whether this popular wellness trend really is worth the chill.

Ice bathing can improve circulation, decrease inflammation, and hasten muscle recovery. There are mental perks as well, says Huston Sprang, Kohler’s senior wellness product manager. “The mindset of ...

OURAY - Next time you find yourself driving through the San Juan Mountains, keep your ears open. You may hear the sound of picks tapping ice echo from a canyon below you. If you pay attention, you may ...

Clearwater Wellness Co launched the SnowCap, the world’s first thermoelectric ice bath requiring no ice or plumbing. Backed by $700,000 in ...