CEO James Parks says there will be more new products for the holiday season "than we've ever had before." Lance Whitney is a freelance technology writer and trainer and a former IT professional. He's ...

Wearables brand Fitbit is introducing a new slate of tools and technologies focused on health and wellness, including a new smartwatch, a smart scale, fitness-centric headphones and a premium guidance ...

Google’s acquisition of fitness-tracking company Fitbit seemed like a big move at the time, but four years later, the future of Fitbit looks uncertain. Recently, Google has discontinued Fitbit ...

In early 2021, Google completed its acquisition of Fitbit, signaling a significant shift in the wearables industry. The Senior VP of Devices and Services at Google expressed optimism, stating that the ...

Fitbit (FIT) is a household name in the fitness market thanks to its simple but effective exercise-activity trackers. With a roster of products including smart watches and wristband activity trackers, ...

(CNN) – This year the word health is almost synonymous with the word Fitbit. Not only do you see these brightly colored bracelets at the gym or work, but the catchy commercials run frequently. They ...

Despite emergence of Apple and others in the wearables space, FIT still maintains market leadership. With shares down 71% over the last year, FIT's valuation (9.5x Fwd. P/E and 1.6x LTM sales) is ...

Fitbit sells a half-dozen different wearables, including the inexpensive Fitbit Zip and high-end Fitbit Surge. But its single best tracker, and its best new product of 2015, is the Fitbit Charge HR.

Ever since Apple announced its HealthKit developer toolkit, which aggregates data from a number of different self-tracking apps and devices, it's been a foregone conclusion that Fitbit would be ...

Google has completed its $2.1 billion Fitbit acquisition and announced it officially earlier this month. The popular wearable brand is now getting a warm welcome to the Google family as Fitbit gets ...

Google has pulled Fitbit from nearly 30 markets in the last few weeks. Notable exited areas include Mexico and all Latin American countries. The company most recently announced that Fitbit was leaving ...