With budgets tightening after the holidays, many New Yorkers are embracing beauty dupes, finding budget-friendly alternatives ...

Add Yahoo as a preferred source to see more of our stories on Google. We’re officially naming e.l.f. Cosmetics the winner of dupes. If you’re on makeup TikTok like us, then you’ve definitely seen the ...

Lower-cost products that are inspired by luxury or well-known branded products —often called “dupes”—have been a fixture in the consumer marketplace for decades. From store-brand pain relievers sold ...