Getting the hue right is critical, since many consumers know products like Gatorade by their color and not necessarily their name, Browne said. “We eat with our eyes,” he said. “If you look at a plate ...

The lineup includes Coca‑Cola Original Taste, Coca‑Cola Zero Sugar, Coca‑Cola Cherry, Sprite, and Fanta Orange. Seasonal ...

Gatorade is introducing Gatorade Lower Sugar, formulated without artificial flavors, sweeteners or colors and offering ...

Pepsi has a new challenge: keeping products like Gatorade and Cheetos vivid and colorful without the artificial dyes that U.S. consumers are increasingly rejecting.PepsiCo, which also makes Doritos, ...

Penn State isn't in a hurry to name its next football coach. That being said, a favorite for the job has emerged. After suffering losses to Oregon, UCLA and Northwestern from Sept. 27 to Oct. 11, Penn ...

VALHALLA, New York — Pepsi has a new challenge: keeping products like Gatorade and Cheetos vivid and colorful without the artificial dyes that U.S. consumers are increasingly rejecting.