Replacing the combination of brand-name, antiretroviral drugs currently recommended for control of HIV infection with soon-to-be-available generic medications could save the U.S. health care system ...

Some of our culture’s most influential advertising campaigns have come not from individual brands but from product categories. Since the 1950s, when tea and butter producers consolidated their ...

As Amarin faces generic competition in the U.S. for its heart drug Vascepa, it is changing up its game plan. The strategy? Reduce its boots on the ground and lean into digital marketing. Amarin plans ...

As the cost of branded drugs is increasing faster than ever, challenging the purchasing power of patients, the demand for generic medicines is on the rise. Generic medicines, the patent-expired ...

Brigham researchers reviewed the benefits and limitations of seven strategies that clinicians can use to help their patients navigate high-prescription drugs. These include co-payment cards, patient ...