In a stunning twist no one asked for—but everyone is now debating—a small Midwest startup has announced that its fully ...

Whether you’re stepping out onto the first tee at Atkins Golf Club or hacking out an up-and-down on the back nine, there’s one club that influences every single shot: The golf ball. And not every golf ...

“It takes a lot of time to be a genius,” Gertrude Stein once aptly noted. In the golf industry, quixotic patience may get an idea into the tee box, but capital coupled with engineering discipline is ...

Callaway found a way to make its fastest Chrome Tour golf ball ever, without taking the usual shortcut of making it firmer. The company announced its new 2026 family of Chrome Tour, Chrome Tour X and ...

The theme of Titleist's 2026 golf ball launches: enhance the primary characteristics of its balls while preserving their authentic identities. That rings true all the way down the lineup. Keep reading ...

With the new 2026 TP5 and TP5x golf balls, TaylorMade is taking aim at a problem you never knew about when it comes to golf ball paint.Courtesy TaylorMade TaylorMade wants you to know that the reason ...

The Amazon Basics Core Soft Golf Ball marks the e-commerce titan’s first venture into the golf ball space, one that is dominated by some icons like the Titleist Pro V1 and TaylorMade TP5. While Amazon ...