Think audience signals drive PMax? Think again. Learn what really controls your Performance Max targeting – and how to make it work for you.

The latest Google Ads API update gives advertisers new AI-driven automation, smarter bidding options, and deeper performance ...

Google Ads has launched Performance Max for Marketplaces. This is designed to help you sell your goods or services on specific marketplaces using Performance Max. Google wrote, "Performance Max for ...

Google made a handful of tweaks to its Channel Performance and Asset reports this week – including long-awaited ROI metrics ...

Google Ads has announced a series of updates to Performance Max campaigns. The enhancements give advertisers more granular control over their campaigns, improve customer insights, and manage budgets ...

You can now improve upper-funnel results by letting Google Ads optimize for conversions driven by ad views, not just clicks.

Google Ads added a new brand control override for Performance Max campaigns that lets you override the exclusion for Shopping Ads. The check box is under the brand exclusions section and reads, "Allow ...

Google Ads is an extremely powerful tool for businesses. If you want to target your audiences as effectively as possible, it’s the ideal platform. However, you cannot simply create and run ads. That’s ...

Google's Performance Max (PMax) campaigns are vital for businesses aiming for conversion-driven advertising in 2025. By ...

Google’s updated search ad labeling increases transparency and may influence user behavior. Learn what’s changing and how it ...

Google’s revenue derived from advertising rose 10% year over year to $65.85 billion in Q3, according to an earnings statement from parent company Alphabet. Search and other, the tech firm’s largest ...

Google ads in AI Mode, an AI-powered search engine that launched earlier this year, will outperform any other types of advertising online based on keywords in queries, intent, and location. It's like ...