Take your ecommerce business-building strategy beyond Shopify analytics with these 6 powerful GA4 reports you can create in minutes. If you’ve ever taken advantage of an email signup coupon only to ...

Shopify is a powerful tool online retailers can use to build and grow their businesses. In addition to Google Analytics (if set up), Shopify Analytics has powerful reporting to help direct-to-consumer ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

In today’s hyper-competitive e-commerce landscape, gaining a competitive edge is not just about selling quality products- it’s about knowing what to sell, when to sell, and how to scale effectively.

Shopify has acquired the team from e-commerce analytics startup Peel Insights. The Peel app remains available on Shopify's App Store. CEO Nicolas Grasset is now a director of product at Shopify.