Google's update give advertisers more precise control over which programmatic buyers can bid on their inventory.

Online music and podcast platform Spotify (NYSE:SPOT) has tied up with Google (NASDAQ:GOOG) (NASDAQ:GOOGL) and Magnite (NASDAQ:MGNI) for a programmatic ads partnership for advertisers to buy ads on ...

Spotify has expanded its programmatic ad partnerships with Google and Magnite aimed at providing access to the music app’s ad exchange. Advertisers can now access Spotify’s logged-in users via a ...

Over a two-week span, Judge Brinkema heard from expert witnesses to determine how to remedy Google's illegal monopoly in ad ...

Judge Leonie Brinkema is ready to be done with the DOJ v. Google saga; Amazon DSP comes out on top; and Mozilla brings ...

Google announced it will replace the "Ad networks" blocking control from Brand safety within in AdSense with a new ...

El SEGUNDO, Calif., April 09, 2025 (GLOBE NEWSWIRE) -- Shirofune, a leader in automated ad management technology that services major advertising agencies worldwide, including Dentsu, is pleased to ...

In the world of online advertising, demand-side platforms are in the midst of a price war, and Google (GOOG) (GOOGL) is the latest to ease costs on its ad tech, according to a Thursday report by Ad ...

Without a break up of its ad tech monopoly, the DOJ argues, Google will find another way to cheat.

LONDON, April 30, 2024 (GLOBE NEWSWIRE) -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released March 2024 Global Top Grossing Mobile ...

There’s been no official announcement of a court-mandated remedy to Google’s anticompetitive practices. But Judge Leonie Brinkema’s decision centered on Google’s efforts to advantage itself in the SSP ...