Google's major search algorithm updates this past year have left many smaller websites with no other choice than to lay off staff. The internet is worse for it. Imad was a senior reporter covering ...
This year’s conference included another change to search, this one more profound but less aggressively deployed. “AI Mode,” which has similarly been in beta testing for a while, will appear as an ...
Google now defines and addresses AI-generated content in the quality rater guidelines. Guidelines say AI tools are allowed, but content must provide unique value. Three new spam types are included: ...
Google is rolling out a new search labs experiment feature named Web Guide. Web Guide uses AI to organize the results page, grouping web links into helpful categories with added context and insights, ...
Google announced during Google I/O 2025 that it’s rolling out Project Mariner, the company’s experimental AI agent that browses and uses websites, to more users and developers. Google also says it’s ...
Google wasn’t around for the advent of the World Wide Web, but it successfully remade the web on its own terms. Today, any website that wants to be findable has to play by Google’s rules, and after ...