At the Madrid Masters in April, top seed Alexander Zverev was given a warning for unsportsmanlike behaviour. His offence was to take out his phone and snap a picture of a clear ball mark in the clay ...

The next time a measurement is needed to determine a first down, it won't be the chain gang coming out to make the measurement — it won't even be a human. At the NFL's spring owners meeting on Tuesday ...

The same technology that’s in place for soccer and tennis appears to be headed to the NBA. The NBA announced a partnership with Sony Sports to bring in Hawk-Eye technology that will follow players and ...

For decades, the NFL has used a couple of orange poles connected by a 10-yard-long chain to measure the line to gain for first downs. That is changing in 2025. NFL Network's Tom Pelissero reported ...

*Years after being a standard in tennis and soccer, Sony’s Hawk-Eye technology is coming to the NFL. According to 107.5 TheFan, the shift from a chain crew to measure first downs will start in the ...

The NFL will replace the chain gang with a virtual measuring system starting in the 2025 season. The virtual system, developed by Sony’s Hawk-Eye, will determine the line of scrimmage and can be used ...

The NBA announced a partnership with Sony Sports on Thursday that will bring Hawk-Eye tracking technology to the league beginning in the 2023-24 season. The Hawk-Eye tracking, which was used in the ...

The method for measuring first downs in the NFL will switch from chain gangs to camera-based technology in 2025, the league announced Tuesday. The official use of Sony's Hawk-Eye virtual measurement ...

Sony's Hawk-Eye tech is an impressive feat of camera technology that changed the NFL this year, but there's still one thing fans and football commentators are begging for. Reading time 7 minutes When ...

The NFL didn’t say it outright, but the league is making a change in response to the Chiefs’ AFC Championship Game victory over the Buffalo Bills. Following the Chiefs’ 32-29 win, there was an outcry ...

Football can be a tough sport — and nowhere more than at its most elite level where highly trained players compete for gridiron glory. There is a lot at stake, and a lot that can go wrong, too. From ...