2025 just might be the year ketchup is usurped by its yellow sidekick. On Feb. 3, Heinz announced a collaboration with Grammy-winning producer Mustard to create a special-edition sauce. Stream ...

Looks like DJ Mustard, ahem, Mustard done found himself in quite the marketing opportunity, as he’s just struck a deal with HEINZ to become a part of an everyday condiment that people enjoy all over ...

Now Heinz is rectifying that error, officially announcing the release of the condiment Heinz Mustaaaaaard, the brand’s first new mustard product in 10 years. The smoky-sweet chipotle honey mustard ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Heinz and award-winning music producer Mustard are ...

Heinz hopes its first new mustard flavor in about a decade will have you screaming like Kendrick Lamar. Music producer Mustard has teamed up with Kraft Heinz to release a new smoky chipotle honey ...

The hitmaker, whose real name is Dijon Isaiah McFarlane, produced Kendrick Lamar’s Grammy Award-winning song “Not Like Us,” as well as “tv off,” which name-dropped Mustard in a way spawned an ...