Hello Kitty designer steps down after 46 years as the character's primary artist. Here's what's next for the brand

Yamaguchi had a major influence on the character's development through some key stages of success at Sanrio ...
Yahoo

Fender celebrates 50 years of Hello Kitty with kawaii Squier Strat, fuzz pedal and accessories

Fender is celebrating the 50th anniversary of Hello Kitty with the return of the cult classic Squier Hello Kitty Stratocaster, a fuzz pedal and accessories collection. You might often hear vintage ...
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50 Years Later, Hello Kitty’s Enduring Appeal Has Aged Better Than Anyone Predicted

Some characters become so deeply embedded in the public consciousness that a world where they don't exist feels impossible to imagine. Hello Kitty is one such example. Despite being fifty years old, ...
Yahoo

Claire’s Celebrates 50 Years of Hello Kitty With New Collection, CGI Campaign and Celebrations

Claire’s will mark the 50th anniversary of Hello Kitty with a “Hello Kitty, Hello World” yearlong effort. Launching on Wednesday, the project will span in-store activations, digital takeovers, ...