It’s the longest-running franchise in Nike history, it’s the top-selling franchise in Swoosh history, and it’s a critical part of Nike’s future plans to recapture its historical dominance in the ...

Retired Nike historian Scott Reames compares Nelson Farris to Forrest Gump because of his knack for finding himself in the middle of big moments. Farris led the marketing effort for Nike’s wildly ...

One of the most coveted shoes of all time receives a major update, confidently stepping into uncharted territory.