Skip your travel agent and those comparison booking sites. That's what more hotels want you to do, and they're pulling out all the stops to persuade you to do it. But should you? Travelers like Tom ...

In 2017, a report from Kalibri Labs suggested that the massive direct booking pushes launched a year earlier by the major hotel companies — Hilton, Marriott, InterContinental Hotels Group, and Hyatt ...

Hotels are experiencing a decline in their direct booking share due to the significant increase in marketing expenditures by OTAs. According to hospitality technology experts, the competition for ...

Hotels might finally be wresting back some control from OTAs. After years of ceding ground to the online giants, hospitality's online supplier-direct channel is now slightly outpacing OTA bookings, ...

Efforts by the lodging industry to enable business travelers to book their negotiated rates online directly with hotels took a step forward this summer when Radisson SAS began promoting its Corporate ...

I’ve often wondered why hotels don’t do a better job at direct selling, rather than letting a plethora of travel sites and hotel booking aggregators, such as Booking.com and Expedia, cream off the top ...

U.S. hotels’ booking and marketing costs are rapidly outpacing total revenue growth, while recent direct-booking efforts among the largest U.S. hotel companies appear to be doing little to stem growth ...