Sprint: Did you know we have an online conference about product design coming up? SPRINT will cover how designers and product owners can stay ahead of the curve in these unprecedented times. When a ...

Customer journey mapping is all the rage these days, but this oft-used tool for customer experience improvement frequently leads to a rather disappointing destination. Journey maps are visual ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. We’ve come a long way since the days of broad, singular marketing campaigns, where you’d ...

It’s tough out there for a customer journey mapper, at least one who is still clinging to the old or legacy ways of ...

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey, specifically for companies that provide software as a service (SaaS) that market to other ...