Understanding the layers of a CDP can help you make more informed decisions and provide a better solution for your marketing teams and the end customer experience.

The architect of the future will be defined by their ability to translate business goals into scalable, secure and ...

The analyst firm identifies data collection, customer profile unification, integrations and segmentation as among the key features of a CDP ...

Twilio, the customer engagement platform that drives real-time, personalized experiences for today’ s leading brands, kicked off its user conference, SIGNAL, with a preview of its next ...

Treasure Data provides the only enterprise customer data platform (CDP) that combines batch and real-time data to personalize journeys with Al.

Brij solves this critical problem with its agentic AI-first platform that helps consumer brands collect and activate first-party data from offline interactions, converting anonymous retail ...

IndiGo has adopted Snowflake AI Data Cloud to create a unified enterprise data hub, enhancing customer experience through ...