In a world where innovative ideas are the currency of success, my role as the founder of Mitgo Group is imperative. Over the years, I have led project ideas that have revolutionized the industry and ...

With all AI related to New Product Development & Marketing, it’s early days full of experimentation & important learnings. To explore the latest and most promising use cases, I spoke with cutting-edge ...

When firms are looking to grow their business and reduce their dependency on one type of product or service, they need to develop new products and services. Here we look at some of the ways that firms ...

AI is gaining popularity among product managers and being used by companies like PepsiCo and Toyota. Generative AI can be used to brainstorm product ideas or assist in creating marketing materials.

One thing I learned early on working in consumer packaged goods (CPG) product innovation is that every company has a unique approach to ideation. That influences how the team develops concepts–and how ...

I’ve been involved with startups, new business ventures, and innovation processes for decades. New ideas are always exciting. I get to see new technology, hear big visions of the future, and meet ...