Every day, you open your eyes to find your company joining thousands of others vying immediately for a human’s attention. And ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris. In what is the most distracted and disrupted era in digital marketing–especially ...

Defining the pipelines, audiences, events, and metrics that truly matter to your business. Ensuring each element is measured with precision. Aligning your team around the data points that drive the ...

Ajay Prasad is the CEO of GMR Web Team, a full-service healthcare digital marketing agency focused on patient acquisition and retention. The ongoing boom in demand for medical spa services has driven ...

For any business to get off the ground, an entrepreneur must know how to attract customers or clients to the company.

Discover how the 4Ms—market intelligence, modeling, mix, and measurement—create a structured, measurable go-to-market plan ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...

Consistency is vital in personal relationships as well as business relationships. Being consistent allows people to feel more comfortable and trusting around you. In the business world, this can lead ...

“Marketing is the lifeblood of any successful apartment community,” said Matthew Mehon, director of marketing for Marquette Management in Naperville, Il. “It’s the engine that drives leads, fuels ...