What will the lure sell for? You look over the competition and decide that $10 would be a fair price.

EAST GULL LAKE — For students of the Brainerd Learning Center, fishing took on a whole new meaning as they created their own lures as part of their STEM learning. On Friday, Sept. 20, a few dozen ...

On paper, explaining how a suspending jerkbait works couldn’t be easier. On the water, getting one to truly suspend is no easy task. All that “suspending” on the packaging of jerkbaits means is that ...

Minnesota (WCCO) — Named after his high school sweetheart and wife, Todd Bissett has combined his love for fishing with his love for lures — which he makes by hand in a small shop next to his house in ...