A viral trend wants you to use every last squeeze of lip gloss and swipe of eye shadow. Here’s how to do it safely.

Master the all-day stain.

Baked makeup is named after its unique manufacting process where pigments start as a liquid, turn into creams, and are then baked. It's different from powders, which are milled and compressed into ...

When it comes to learning how to make eyes look bigger, few understand the craft better than professional makeup artists who’ve spent years perfecting the quintessential doe-eyed gaze. “Doe-eye makeup ...

Lip liner—a bona fide ’90s beauty hero—has had a major comeback in recent years. But before jumping on the bandwagon, it’s worth learning how to apply lip liner correctly. With the proper prep and ...