Efficiency metrics show output and speed, not creative health. Martech needs new ways to measure how technology impacts people and ideas. The post What efficiency-first martech gets wrong about ...

Brands must establish a practice of measurement for all AI endeavors—with a clear picture of success and a transparent way to ...

Raghu Reddy, chief administrative officer of Southfield, Mich.-based MiOrtho Surgery Center and a member of the Ambulatory Surgery Center Association’s education and quality committees, joined ...

Data Envelopment Analysis (DEA) is a non‐parametric technique for assessing the relative efficiency of decision making units (DMUs) by comparing the ratio of multiple inputs to outputs. Since its ...

Our organization, like many others, transitioned a 700-person staff to working from home within 72 hours during the early Covid days. There were no policies or processes in place for that scenario. No ...