A Ned rig is a near-nothing bait composed of a small soft-plastic lure rigged on a jig head. And yet if you had to coax a bite from a bass anytime, anywhere, a Ned rig might very well be your best bet ...

The Senko is the best-selling bass lure of all-time, and for good reason. It flat out catches bass all year, on every type of water. It works on lowland lakes, highland lakes, natural lakes, farm ...

Before you rig a soft plastic lure, you need to decide how you want to fish it. In some situations, you will want the lure to fall fast, while in others, you want it to fall slowly. Sometimes you want ...

Effectively targeting marlin using lures can be challenging, thanks in part to the incredibly large number of variables involved: lure colors, positioning in the spread, head shapes and more. One of ...

Like many hobbies, fishing can be as complicated as we make it. Most trips can be successful with just a few hooks, some worms and a handful of trusty lures. But fishing also provides plenty of ...

Every year it seems like we are introduced to new bass fishing rigs featuring highly specialized tackle, from ultra-specific hooks to different single-purpose weights. The split shot rig takes the ...