When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

Q. How do you involve employees in the process? We have pretty much every employee involved. We have 15 different business units. The person who runs each of those units sets their plan. They work ...

Setting employee and team performance goals is an essential responsibility for business owners and managers. However, measuring and improving an employee’s performance can be complex and daunting, ...

Brand marketing is often the silent driver behind successful digital campaigns. People are far more likely to read, watch, click, and ultimately buy from a brand they already know and trust. That’s ...

What you measure, you reward. If you’re still rating systems and employees by what worked in 2019, it’s a good time to re-evaluate, particularly in a hybrid era where effective metrics are a critical ...

Conversational AI is becoming an invaluable tool for brands of all types. Which metrics will help you best determine the success of your AI efforts? Implementing and monitoring metrics is critical to ...

Editor’s note: A version of this article previously appeared at KISSmetrics.com. If you’re using social media for your business, you should be measuring it. But don’t measure just for the sake of ...

It’s a tough time for recruiters. For over a year now, the Department of Labor has reported more open jobs than unemployed workers every month. It’s harder than ever to find qualified talent, and ...

I’ve got a pet peeve about the terms metrics and KPIs (key performance indicators). Too many people use those terms interchangeably, and while it may seem like a small thing, it drives me a little ...