Brendan Vaughan (from left) moderated a discussion with Jo Cronk and Chris Do on the creative uses of AI at the Fast Company Grill during SXSW. BY FastCo Works In the creator economy, digital ...

On social media, not every view matters the same way. A lot of views might look good right away, but high-quality views are what really matter. These come from users who are truly interested in what ...

Add Yahoo as a preferred source to see more of our stories on Google. Oh these practices? They're actually best. Instagram's professional dashboard is getting an update. If you have a professional ...

The creator economy has moved beyond niche marketing – it’s now central to how brands build trust and grow. It’s a $250 billion global force reshaping how brands build loyalty, drive engagement and ...

The state’s economic development initiative is launching paid influencer partnerships, coming as early as this spring.

When it comes to making a successful live service game, it's not enough for it to be a fun and exciting concept with fully-fledged ecosystems. The continued rising costs of maintaining and expanding ...

Substack, a newsletter platform widely known for housing independent writers, journalists, and even up-and-coming individuals seeking to enter the media landscape, just launched a $20 million "Creator ...

Getting the best out of a content creator partnership for social search starts with a strong brief. Without clear, actionable guidelines, even the best creators can miss the mark, leading to off-tone ...

Everyone wants to be a creator, but few know how to turn it into a thriving career. From adopting a business-owner mindset to identifying “winning concepts” and monetizing them like a pro, this is ...

A conversation with Neal Mohan, the CEO of YouTube, about how the platform is helping creators use the power of AI in their storytelling Creatives across the globe are leveraging generative AI in ...