Commercial broadcaster ITV is reheating its stalled plans to run a creative contest around the European tournament. First unveiled in November 2019, the competition dangled a free prime time slot to ...
“Euro 2020 is a fantastic context in which to help up create some really powerful advertising,” said ITV’s director of client strategy Kate Waters. “What we’re talking about internally is how to use ...
As a precaution the ad industry (and beyond) are cancelling non-essential work trips, in conjunction with some of the largest events like the at-risk Olympics and the cinematic release of James Bond: ...
The U.K. TV giant, led by CEO Carolyn McCall, also provided updates on ITV Studios and its BritBox streaming business. By Georg Szalai Global Business Editor U.K. TV giant ITV said its third-quarter ...
LONDON (Reuters) - ITV's advertising revenue for April could fall by about 10% as travel companies defer campaigns and the new James Bond movie is postponed due to the coronavirus outbreak, the ...
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