ICON 4x4 is using one of the cheapest modes of transportation to describe one of the most expensive. Company founder Jonathan Ward likened the company's newest build, a 1970 Ford Bronco, to some beach ...

ICON C10 4x4 is a retro machine that you can truly drive every day, but you have to pay (a lot ) if you want to play.

Garret Donahue, a Southern California native, has been involved in car culture for the majority of his life. From organizing local group drives to attending open track days, Garret dives deep into the ...

Amee has been tied to the national automotive industry for over twenty years. Starting out as a photographer shooting for automakers, agencies, and various global magazines; with writing & digital ...

Classic pickup trucks are decidedly cool and can be lots of fun to drive around in. However, they're not the ideal option if you like modern tech. Well, ICON 4x4's latest Derelict series hauler ...

Staying true to the definition of restomodding, the Reformer series from Icon 4x4 is supremely capable and tasteful at the same time. For this particular build, the Los Angeles-based shop chose a 1970 ...

Designer Jonathan Ward is at it again, this time putting old Chevy C10 bodies on modern Silverado 4x4s, blending the best of old and new. The trucks are called the C Modern Retro Series. Pricing ...

Brett T. Evans has more than a decade of experience driving, writing about, and evaluating automobiles. His early career comprised writing about pre- and post-war classic cars, as well as late-model ...